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media interview
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Exhibition
participation
2022.05.13
Participated in SIMTOS 2022
KEM Co., Ltd. will participate in SIMTOS 2022, which will be held at KINTEX 1 and 2 exhibition halls for 5 days from May 23rd to 27th.
Media
Interview
2020.04.24
[HelloT- Power Interview] Executive Director Han Seung-hoon …
“Leading in the localization of parts with 30 years of know-how… We will become Korea’s leading OIL SKIMMER company” KEM Co., Ltd. is making a great contribution to cost reduction of large companies by localizing expensive foreign parts. A representative example is the company's flagship product, 'OIL SKIMMER'. Han Seung-hun, executive director of KEM, said, “It is the result of 30 years of know-how and technology and excellent raw materials. OIL SKIMMER is used to remove impurities in cutting oil in the machine tool business, and it is said that many domestic companies are currently using KEM's products. In recognition of the quality competitiveness of the product, in 2017, it was awarded the Presidential Commendation for Excellent Capital Goods Development. Han Seung-hoon, executive director, expressed his aspirations to become Korea's leading OIL SKIMMER company by further spurring new product development. ▲ Han Seung-hoon, Executive Director of KEMQ. What is your secret to steady growth over the past 30 years? A. The secret to KEM's growth must be excellent quality based on reliability. In particular, the value of the company was recognized by localizing Japanese parts and contributing greatly to cost reduction of large companies. Going one step further, we did not settle for expanding the domestic market, but focused on exporting by participating in overseas exhibitions and attracting foreign buyers to domestic exhibitions. KEM is spurring endless testing and development in its affiliated research center to develop new products based on 'smart' with the goal of greater growth.Q. How was your business performance last year? A. Despite the unfavorable market environment at home and abroad, orders for KEM's products from Samsung Display continued through automation companies, and as far as China's display company BOE, machines equipped with our products flowed, we achieved our own results. I think it was the year. In addition, it was able to build reliability based on KEM's excellent raw materials and quality without falling behind in competition with low-priced Chinese products.Q. What is your focus business and sales strategy this year? A. KOIL SKIMMER, which KEM's technology is concentrated in, is used to remove impurities in cutting oil generated at production sites such as washing tanks, machining centers, and CNC lathes in machine tool workplaces. It is currently installed and applied to Doosan Machine Tools, Hyundai Wia, and Samsung Electronics, and this year, KEM's OIL SKIMMER is being installed in more companies.▲ OIL SKIMMER, the main product of KEMQ. I am curious about the features of OIL SKIMMER. A. OIL SKIMMER boasts perfect quality with almost zero complaints from customers. The user's repurchase period is close to 10 years, and it is manufactured in a belt type, so oil separation is possible continuously regardless of water level fluctuations. In addition, it is characterized by excellent corrosion resistance and impact resistance. It is comparable to Japanese or European products, and it has further strengthened its competitiveness by acquiring reliability certification (R-Mart) and CE certification.Q. If you give an actual application case. A. In order to minimize environmental pollution at industrial sites for ecology, which is a common global issue, more and more companies are trying to install oil skimmers at production sites. For example, KEM's OIL SKIMMER is applied in various industrial fields such as processing product cleaning tanks, heat treatment, paint shop grinding machines, and machining centers.▲ Interface coverQ. What are the recently released products? A. Industrial machines are getting more and more compact and functions are getting smarter. KEM, which continues to produce interface covers, has developed a simple yet compact interface in response to these market demands. In other words, we are trying to lead the changing market environment by simplifying functionality and design when it is installed on a machine by applying an Internet LAN port and a USB port. In addition, we developed an industrial OIL SKIMMER to filter out more impurities, and this product has the ability to remove 2 to 3 times more oil than before.Q. What position do you plan to take in the machine tool-related parts market in the future? A. Numerous companies are operating production plants overseas amid unfavorable conditions at home and abroad, but KEM has strengthened its productivity by relocating from the Sasang Industrial Complex to a new building in the distribution complex in Gangseo-gu, Busan in August 2016. In the meantime, KEM has occupied the upper hand in terms of quality by standing up against foreign companies with 'MADE IN KOREA' products related to mechanical parts. We will continue to listen to the needs of our customers and make efforts to export to Japan beyond Korea through ceaseless research and development.Reporter Lim Geun-nan fa@hellot.net[source] HelloT - Power Interview_Executive Director Han Seung-hoon of KEM Co., Ltd.https://www.hellot.net/news/article.html?no=52001
Awards
News
2020.03.03
Received commendation from the head of the Busan Regional Ta…
2020 Exemplary Taxpayer Award KEM Co., Ltd. CEO Noh Jung-deuk was awarded the "Exemplary Taxpayer" award, which is a commendation given to companies that not only contributed to the national finances by faithfully fulfilling their tax obligations, but also contributed to the establishment of an advanced tax payment culture.The commendation from the head of the Busan Regional Tax Service can be awarded only when the following principles for selecting exemplary taxpayers are met.A person who has faithfully reported and paid and contributed to the national financesThose who have contributed to strengthening national competitivenessThose who have continuously contributed to societyBusinesses with sound transaction orderKEM Co., Ltd. will continue to repay you with greater trust and effort.Thank you
Press
Release
2018.04.10
[Electronic newspaper] KEM develops an industrial belt-type …
<KEM Industrial Oil Skimmer<Picture KEM> KEM is the first Korean company to develop an industrial belt-type oil skimmer.KEM announced on the 10th that it has developed an industrial belt-type oil skimmer. The oil skimmer is a device used to minimize friction and heat when using machine tools to increase the efficiency of cutting oil reuse. When water-soluble cutting oil is used, the machining precision and the life of the cutting oil are reduced due to the oil in the raw material. This is because the oil deteriorates and causes environmental pollution such as odor. The oil layer formed on top must be removed before the cutting oil can be reused.KEM occupies about 80% of the market share in the belt-type oil skimmer market for machine tools. The industrial oil skimmer is a device that removes impurities in cutting oil generated in factories rather than individual machines. Since the entire plant is handled, the removal capacity must be large. So far, belt-type products have not been localized, so foreign products or pumping-type products with high power consumption and high cost have to be used.An official from KEM explained, “The oil skimmer can recycle cutting oil more cleanly than using blotting paper.” “Because the belt type is semi-permanent, it does not incur additional costs and is cheaper than other methods.”<New KEM interface cover <Picture KEM> Since its establishment in 1988, KEM has been promoting the localization of machine tool parts. In addition to the oil skimmer this year, new interface covers, 'KICS-L' and 'KICS-UA' were released. The interface cover is a part that connects machine tools with communication and power without having to open the machine tool cover. The new product has been miniaturized to meet the needs of customers who want communication through LAN and USB. Lightning Protection Device (SPD), which protects machine tools from instantaneous high voltage, has also been successfully localized and recently received S-mark and CE certification.A KEM official said, "We will continue to promote the localization of parts related to factory automation and machine tools, which have been dependent on imports, by supplementing and improving new technologies to suit domestic conditions and circumstances."Reporter Oh Dae-seok ods@etnews.com [source] Electronic newspaper KEM develops an industrial belt-type oil skimmerhttps://www.etnews.com/20180410000122
Press
Release
2018.04.06
[Industrial Daily] [SIMTOS 2018] KEM Localizes Oil Skimmer a…
Good quality and price competitiveness are key KEM team leader Noh Noh-young explains the oil skimmer. 'KEM', which brought a wind of localization to the field of machine tool parts, which had been dependent on foreign companies, participated in 'SIMTOS 2018', the largest production and manufacturing technology exhibition in Korea held at KINTEX from the 3rd to the 7th of this month. attractedKEMCelebrating its 30th anniversary this year, KEM produces various parts related to machine tools such as oil skimmers, interface covers, spark killers, oil coolers, and surge killers.During this exhibition, various oil skimmer products that purify environmental pollutants contained in cutting oil generated from machine tools are being promoted intensively.Among them, the tube-type oil skimmer is a product that removes surface layer oil, and can continuously remove surface layer oil using a special lipophilic tube with a diameter of 6mm. The company explains that portability is also good. "Before our oil skimmer was developed, many small and medium-sized businesses in Korea depended on American products with high prices and difficult after-sales service," said Noh Noh-yeong, head of KEM's team. ” he said.Team leader Noh said, “KEM plans to focus on quality improvement research and overseas marketing to expand the market for its flagship product, the oil skimmer, in the future.”Reporter Shin Sang-sik scs9192@kidd.co.kr [source] Industrial Daily [SIMTOS 2018] KEM Localizes Oil Skimmer and Targets Overseas Marketshttp://www.kidd.co.kr/news/201596
Media
Interview
2018.02.05
[BNK Partner] Customer Satisfaction Realized with the Best Q…
Customer Satisfaction Realized with the Best Quality KEM Co., Ltd. Juong deuk Noh CEO The merits that can be obtained by possessing the country's own technology are limitless. It can reduce royalties paid for advanced overseas technologies, and it can become a technology suzerain and export its technologies. However, in order for the technology to reach a certain level, a lot of blood and sweat is required. Roh Jeong-deok, CEO of KEM, has been leading the localization of machine tool parts in Korea by walking the path of localization of technology, which is not easy. 1988.07 Established Korea Electrical Equipment Industry Co., Ltd.2002.08 OIL SKIMMER development and production2004.10 Acquired Busan Bank Promising Small and Medium Business Certificate2006.06 ISO 9001 Quality Management Certification2007.03 Selected as a company specializing in parts and materials by the Ministry of Knowledge Economy2008.07 Establishment of Korea Electronic Materials Co., Ltd.2011.01 Changed company name to KEM Co., Ltd.2014.12 Received the Excellent CEO Award on the 14th Machine Tool Man Day2017.10 Received Presidential Commendation for Excellent Capital Goods DevelopmentBreak stereotypes about domestic products KEM Co., Ltd. is a company that produces parts related to automation and machine tools. KEM Co., Ltd. CEO Noh Jeong-deok worked in Seoul and was dispatched to the company's Busan sales office, settling down in Busan and starting his own business. The reason why I decided to start the business was because I felt sorry for the reality of using expensive foreign products even in the field of materials and parts that could be localized with a little effort. In order to overcome the limitations of imported products that are not only expensive but also do not have proper follow-up management, research on alternative products was initiated. “What was more difficult than product development was breaking people's stereotypes. It was difficult to deal with problems caused by hasty use of domestic products that had never been used, so they continued to settle for expensive foreign products. However, because we were confident that the product was sufficiently competitive in terms of both price and quality, we constantly tried to make deals, and changes slowly began to occur.” At first, it started supplying for Hyundai's domestic market. Then, as the safety of the product was recognized, KEM's products gradually began to be used for export. One success breeds another success. Other companies, such as Daewoo and Doosan, also tried to use KEM's products. KEM returned the hearts of domestic industrial engineers who did not believe in their own technology.It is not an exaggeration to say that there is no machine in Korea that does not use KEM's products. This is because KEM's main products are parts that go into machine tools (Mother Machine), that is, 'machines that make machines'. With the idea that it is the source of smooth operation of the Korean industry, the employees of KEM Co., Ltd. are putting their heart and soul into each and every product production process. Production of demanding products for customer satisfaction KEM Co., Ltd. produces various products such as Interface Cover, Spark Killer, and SPD (Surge Protector Device). Among them, the ‘Oil Skimmer’ boasts the highest quality. An oil skimmer is a device that filters the oil flowing into the cutting oil required for the product production process. It enables accurate product processing to reduce product defect rates and minimizes environmental pollution by preventing contamination of cutting oil. It used to be an option, but as interest in eco-friendliness increases, it is now mandatory to install it on all machines. Naturally, as the demand for oil skimmers rose, KEM's products became more popular with customers.“The most important thing for companies is customer satisfaction. However, in the end, it is quality that realizes customer satisfaction. You can use a cheap product even if the quality drops once, but eventually you won't use it. Because our customers know that good parts are necessary to make good products. So, we go into production with the determination that our products will not break down until the machine is scrapped.”With reasoned insistence on quality and steady localization of technology, KEM Co., Ltd. was selected as a promising small and medium-sized company by Busan Bank in 2004. CEO Noh Jeong-deok, who has been dealing with Busan Bank ever since the Sasangseo Branch was established, is of course in the position that he should use Busan Bank because he is a Busan citizen. “Busan Bank is strong. Local residents joined the company and formed the company, and because it works for local customers, it has potential that commercial banks cannot have. So, as a Busan company, I can trust and entrust the company's assets. I have to make a deposit at Busan Bank so that the bank can use that as a basis to support other companies in need, and the region, the bank, and companies can all coexist.”‘Deep-rooted trees do not shake’ is the philosophy of CEO Jeong-Duk Noh. Just as Busan Bank is advancing to become a 100-year bank based on solidarity unique to regional banks, KEM Co., Ltd. is also determined to become a 100-year company by taking root more deeply with Busan Bank.Until the day we are proud of our world-class technology We regularly attend domestic and foreign machinery related exhibitions such as SIMTOS (International Manufacturing Technology Show). KEM Co., Ltd. aims to open export markets by promoting products to foreign buyers at KOFAS, Korea International Machinery Fair (KIMEX), and SIMTOS (Seoul). Although it has quality competitiveness, CEO Noh Jeong-deok never settles for the present.“The challenge is to export all of our products to the Japanese market. Most Japanese companies are long-lived companies with a long history, so they are proud enough to insist on only their own products, even if they are a bit expensive. Since we are so picky about overseas products, we can be proud of having world-class technology only when they are recognized by them.”Along with the plan to develop overseas markets and increase the proportion of exports to 50%, the company-affiliated research institute is accelerating the development of new products. Efforts to further refine existing products will also be made continuously. “When you evaluate yourself, there is a 2% lacking part. You have to reinforce it first. Along with the development of new products, there is a need to upgrade existing products to the next level. In order to develop further in the future, you have to go once. I don't think we should be satisfied first because our customers have no complaints.”CEO Roh Jeong-deok will also accept the 2017 Presidential Commendation for Excellent Capital Goods Development as a stick to do better in the future rather than praise for what has been done so far. KEM Co., Ltd., which makes parts for machines that are the basis of machines, will continue to do its best as a leading force in Korea's industry.
Awards
News
2017.10.24
2017 Received Presidential Commendation for Excellent Capita…
2017 Received Presidential Commendation for Excellent Capital Goods Development On the 24th, at the '2017 Capital Goods Industry Development Contributor Award Ceremony' held at the Grand Ballroom on the 3rd floor of KINTEX Exhibition Center 1, hosted by the Ministry of Trade, Industry and Energy, KEM Co., Ltd. (CEO Jeong-deok Noh) was recognized for its contribution to the development of the national industry and received a Presidential Commendation. Awarded.The event was attended by about 300 heads of related institutions and machinery industry people, and 39 people of merit who contributed to the development of the domestic capital goods industry through localization and technology development were awarded medals, medals, presidential citations, and prime minister and ministerial citations. The award for contribution to the development of the capital goods industry has been held since 1984 to boost the morale of employees in the machinery industry who have devoted themselves to securing the world's best technology in the core capital goods field, which is highly dependent on imports.▲ CEO Noh Jung-deuk of KEM Co., Ltd. received the Presidential Commendation ▲ At the event, KEM Co., Ltd. CEO Noh Jung-deuk and 38 others were rewarded for their contributions. KEM Co., Ltd. It is a venture company that succeeded in localizing parts related to automation and machine tools that had been dependent on imports in the late 1980s when the domestic parts industry was very weak.As a company that has steadily led the localization of parts for over 20 years, it has developed a variety of product groups that can be used appropriately according to the type of machine and structure of the site every year, broadening the range of choices for customers.One of the representative items, the oil skimmer, effectively separates the non-aqueous oil floating on the surface of the cutting oil tank of the machine tool. In particular, as interest in clean sites has recently increased across all industrial fields, the demand for oil skimmers to be installed in various production facilities including machine tools is increasing. In this situation, KEM Co., Ltd. CEO Noh Jeong-deok developed a tube-type oil skimmer that is easy to install and separate in 2016, drew attention from customers, and started mass production. This product is effective in continuously removing surface layer oil by using a special lipophilic tube with a diameter of 6mm. In addition, it is designed as an integral tube type, so it has excellent durability, and has the advantage of convenient management due to its movable structure. Currently, it is widely used in various production sites such as processing product cleaning tanks, heat treatment, painting factory grinding machines, machining centers, and CNC lathes, and is widely publicizing KEM's advanced technology.
Media
Interview
2017.07.28
[HelloT- Power Interview] KEM CEO Noh Jung-deuk “30 years of…
“We started localization 30 years ago when the domestic parts industry was weak, and now it has become a product that can be put on the global market.” Noh Jeong-deok, CEO of KEM Co., Ltd. (hereinafter KEM), says that in the late 1980s, imported products related to machine tools from Europe and Japan did not satisfy domestic customers due to high prices and lack of follow-up management, so they started localization. Currently, the products developed by this company are supplied in various ways such as oil skimmer, interface cover, push button switch, code switch, spark killer, oil cooler, surge killer, surge protector (SPD), LED indicator, no fuse breaker handle, etc. . And in August of last year, the office building was expanded and relocated to the distribution complex in Seobusan, foreshadowing the second leap forward. We asked CEO Noh Jeong-deok how KEM is preparing for the next 30 years. ▲ INTERVIEW_KEM CEO Roh Jeong-deok Q. At the time when automation and machine tool-related parts were highly dependent on imports, it seems that localization was not easy with independent technology. What was the trigger? A. When we first started this business, the quality of domestic products was not recognized, and most of them were imported. As we depended on imported products, the price range was high and follow-up management was not performed properly. Domestic manufacturers began to recognize the need for localization of parts by identifying these problems, and the government also requested measures to be prepared. In accordance with these market conditions, localization development was started, but when the product was first developed, satisfactory results were not produced. At that time, European and Japanese products were made by injection molding, so all metal products are produced smoothly and consistently like plastic injection, whereas domestic products use casting, so a lot of post-processing is required and the quality is not constant, so good quality products can be made. I couldn't. Nevertheless, we were able to take the first step in localization development with a lot of interest from domestic companies in line with the localization policy.And as a result of continuous quality improvement so far, we have been able to produce products that are good enough to be put on the global market.Q. Is there a product you are looking forward to as a hit item this year?A. Representative items include 'SPD', a lightning protection device developed to prevent lightning damage, and 'Oil Skimmer', which separates non-aqueous oil floating on the surface of machine tool cutting oil tanks. First of all, SPD is a lightning arrester/surge protection device that protects various electrical equipment from surges and is characterized by being directly installed on a distribution box. Looking at automation equipment these days, all controllers are automatically run by memory ICs, but there are cases where the memory is erased by lightning or external high-frequency noise. In order to prevent this, SPDs are mandatory, and the use of SPDs in homes and general industrial equipment using computers is increasing. Recently, Samsung Electronics' semiconductor production equipment has also been equipped with KEM's SPD, and SPD is selected as a must to protect such expensive equipment.▲ 'SPD' that protects against surge (lightning, overvoltage)Major application fields include protection of railway signaling devices, communication/measurement, control device protection, automatic control device protection, escalator/elevator control panel protection, solar power generation system, etc. as well as various places such as museums, department stores, banks, hospitals can.The oil skimmer is used in various production sites, such as cutting oil, floating oil in cutting oil, processing product cleaning tanks, heat treatment, paint shop grinding machines, machining centers, and CNC lathes. An increasing number of companies want to install oil skimmers on various production facilities including machines.Belt materials have been diversified into Urethane and SUS, and in 2016, a tube-type oil skimmer was developed to broaden the range of choices for customers who need an oil skimmer. In the case of a new tube-type oil skimmer, it is easy to install and separate, so it is expected to be a hit item this year and is in mass production. ▲ 'OIL SKIMMER' that separates insoluble oil Q. If you introduce the characteristics of the new tube type product, how is it different from the existing belt type product?A. Tube-type oil skimmer is a product that effectively removes oil on the surface layer like existing belt-type products. Surface oil is continuously removed using a 6mm diameter lipophilic special tube. This special tube is an integral tube type, not a connecting tube type, and has excellent durability. In the case of the belt type, the oil collection range is wide as the tube that removes oil moves, unlike the belt that is fixed. In addition, the all-in-one tube type has the advantage of long life, and it is portable and easy to install and manage.Q. What other representative products are there?A. In addition to the SPD and oil skimmer, you can use an interface cover that allows PLC control without opening and closing the machine control panel. The interface cover has high space utilization in the workplace and is easy to manage as it does not allow dust to enter the control panel. The material is also produced as a die-casting and PVC product, and it is economical because it has a D-Sub connector and an AC outlet, and LAN and USB can be attached together by choice.▲ 'INTERFACE COVER' that enables PLC control without opening and closing the control panelUnlike existing products, K IC B type, a new product in 2016, is receiving good response from customers because it is easy to attach and detach the D-Sub connector, AC outlet, LAN, and USB.▲ 'FOOT SWITCH' that protects the safety of the production site with a sturdy coverQ. KEM is aggressively engaged in business by regularly participating in domestic and international exhibitions. Have there been any successes so far?A. KEM has been trying to get closer to overseas customers with a global corporate brand image that changed its name from 'Korea Electronics Co., Ltd.' to 'KEM Co., Ltd.' as a global innovation campaign in 2011. To this end, we are promoting KEM's latest news and new products through our website and blog activities, and we are steadily participating in related exhibitions held in China, Japan, Malaysia, Russia, Thailand, Vietnam and Poland.As a result, KEM's products are exported to Japan through Misumi Korea. In addition, we signed a contract with Fanuc Korea to supply tapping machines that process mobile phone cases to Samsung Electronics Vietnam factories, and our company participated in this together. have been delivered.Q. In August of last year, you expanded and moved to a new building in the Seobusan Distribution Complex. Could you explain the meaning and expected effect of the completion of the new building?A. In the Western Mountain area, empty plains that used to be paddy fields 50 years ago are being reborn as international industrial logistics cities and eco-delta cities. This area is easy to secure excellent manpower in Busan and Gimhae due to the opening of the light rail line, and it is very convenient in terms of logistics as it is close to the new port and airport. It is forming a wide commercial district with good transportation infrastructure with neighboring industrial complexes such as Noksan Industrial Complex, Hwajeon Industrial Complex, and Yangsan and Changwon. It is expected that the relocation of the office building to the Seobusan distribution complex will be a great growth for KEM in line with the Seobusan era in Busan.▲ A view of KEM's new building located in Seobusan Distribution Complex. 1st floor is customer support team, 2nd floor isThe staff cafeteria, the 3rd and 5th floors are used as warehouses for raw materials, the 6th to 10th floors are used for production lines, and the 11th floor is used as a research center.Q. What needs to be supplemented in order to strengthen global competitiveness in the future, and where do you plan to focus your human and material capabilities?A. Recently, quotations and orders for KEM's products from overseas are increasing due to their high quality and competitive price. Therefore, from a long-term perspective, we plan to increase the proportion of exports by strengthening overseas sales departments and expanding support for overseas marketing. In particular, we are expanding overseas certification support such as UL certification and CE certification for manufactured products with plans to expand further to Russia, Europe, and the Americas in addition to Southeast Asia.Q. As the head of the company, what are the corporate philosophy and management principles?A. KEM's corporate philosophy is 'products made by us, let's use them!', and our motto is to supplement and develop parts related to automation and machine tools that have been dependent on imports to suit the domestic conditions and circumstances. Localization of imported parts has contributed greatly to domestic customers who had difficulties in price and follow-up management and further to the development of the domestic industry.As for the management principle, 'There is no KEM without customers', we are accommodating the diverse needs of our customers through 'One to One Relationship Marketing Service'. This management principle can be easily understood by looking at KEM's products. As an example, we receive product problems from 'Customer's Suggestion' on the homepage, positively review quality improvement and requirements, and apply them immediately.Q. Please tell us about your future goals and plans.A. For the past 30 years, we have been looking forward and running for localization development, mass production of products, and new product development. However, for the next 30 years, we plan to do our best for the customers and KEM employees who have supported KEM. The bright smiles of executives and employees stemming from the pleasant environment of the new office building and various welfare policies lead to good products, and good products lead to customer satisfaction. We look forward to all Korean companies advancing into global Korea together with KEM. Reporter Lim Geun-nan fa@hellot.net[source] HelloT-Power Interview KEM CEO Noh Jung-deuk “30 years of localization of parts is a single road…Now it is the globalization of products”https://www.hellot.net/news/article.html?no=35835
Press
Release
2017.06.02
[Industrial Daily] KEM Co., Ltd., 'localization of parts' su…
KEM Co., Ltd.'s new building in Seobusan Distribution Complex, which was expanded and relocated in August last year Following the lead of domestic industry development, ‘knock’ on the global stageIt is more common than one might think that a product born after bloody, sweaty hard work is turned away from people before it is properly introduced to the market. Even if you have a high level of technology, if you fail in marketing, you lose even the opportunity to be recognized for its value without ever demonstrating your skills.In this situation, companies are seeking active marketing plans along with product development emphasizing their own technology. In particular, marketing in line with the recent information age is regarded as a way to approach consumers in a more familiar way.One step closer to becoming a global company with online and offline marketing Since its establishment in 1988, KEM, which changed its name from 'Korea Electronics Co., Ltd.' to 'KEM Co., Ltd.' in 2011, is moving closer to overseas customers with its 'global company' brand image. In particular, requests for quotations and orders from overseas companies are flooding in recently. In response, KEM CEO Noh Jeong-deok said, “We plan to strengthen the overseas sales department from a long-term perspective and increase the proportion of exports by expanding support for overseas marketing.” We are expanding support for overseas certifications such as acquisition campaigns and UL and CE certifications for manufactured products.”In addition, KEM, which has been steadily marketing company news and new products through online websites and blogs in line with the information society, puts top priority on communication with customers by participating in various domestic and overseas offline industry exhibitions. CEO Noh Jeong-deok said, “I believe that marketing on foot is the best, so I am actively participating in domestic and international exhibitions and communicating with customers.” We are constantly participating in related exhibitions.”In August of last year, for better business development, the office building was expanded and relocated to Seobusan Distribution Complex, which is being reborn as an international industrial logistics city. The Seobusan region is expected to have a positive impact on KEM's growth in the future as it not only makes it easy to secure excellent human resources in Busan and Gimhae thanks to the opening of the light rail line, but also has a geographical advantage of being close to a new port and airport.Improving the status of the domestic industry through localization of imported parts In the late 1980s, when the domestic parts industry was very weak, the industry relied heavily on imported products from advanced countries such as Europe and Japan with advanced technology. However, imported products did not satisfy the domestic demand group in that the price range was high and follow-up management was not performed properly.Having identified these problems, KEM began localizing parts related to automation and machine tools. As a result, oil skimmer, interface cover, push button switch, code switch, spark killer, oil cooler, surge killer ( Surge Killer), Surge Protector SPD (Surge Protector Device), LED Indicator, and NFB Handle.In particular, the oil skimmer that separates the non-aqueous oil floating on the water surface of the tank, the interface cover that enables PLC control without opening and closing the machine control panel, and the lightning protector SPD are considered representative items of KEM. Through the localization of these imported parts, KEM is evaluated by industry officials as contributing greatly to the development of the domestic industry. CEO Noh Jeong-deok emphasized, “KEM cannot exist without customers” as its management principle, and is accommodating the various needs of customers with one-on-one customized services.KEM's new product 'tube type oil skimmer' recently introduced Recently, KEM's new tube-type oil skimmer is a product that effectively removes surface oil, and can continuously remove surface oil using a 6mm diameter lipophilic special tube. The special tube is an integral tube type and has excellent durability and a wide range of other oil collection. In addition, its compact size makes it easy to carry and easy to install and manage.KEM is now known not only as a 'Korean parts company' but also as a 'global parts company'. “Among many machine tool-related parts makers, KEM’s goal of fulfilling its responsibilities as a leading company is gradually being realized,” said CEO Noh. I will do it,” he said with an ambitious aspiration. Reporter Kim In-hwan kih2711@kidd.co.kr [source] Industrial Daily - KEM Co., Ltd., 'localization of parts' such as oil skimmer, interface cover, and lightning protectorhttp://www.kidd.co.kr/news/193068
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