KEM Co., Ltd.'s new building in Seobusan Distribution Complex, which was expanded and relocated in August last year
Following the lead of domestic industry development, ‘knock’ on the global stage
It is more common than one might think that a product born after bloody, sweaty hard work is turned away from people before it is properly introduced to the market. Even if you have a high level of technology, if you fail in marketing, you lose even the opportunity to be recognized for its value without ever demonstrating your skills.
In this situation, companies are seeking active marketing plans along with product development emphasizing their own technology. In particular, marketing in line with the recent information age is regarded as a way to approach consumers in a more familiar way.
One step closer to becoming a global company with online and offline marketing
Since its establishment in 1988, KEM, which changed its name from 'Korea Electronics Co., Ltd.' to 'KEM Co., Ltd.' in 2011, is moving closer to overseas customers with its 'global company' brand image. In particular, requests for quotations and orders from overseas companies are flooding in recently. In response, KEM CEO Noh Jeong-deok said, “We plan to strengthen the overseas sales department from a long-term perspective and increase the proportion of exports by expanding support for overseas marketing.” We are expanding support for overseas certifications such as acquisition campaigns and UL and CE certifications for manufactured products.”
In addition, KEM, which has been steadily marketing company news and new products through online websites and blogs in line with the information society, puts top priority on communication with customers by participating in various domestic and overseas offline industry exhibitions. CEO Noh Jeong-deok said, “I believe that marketing on foot is the best, so I am actively participating in domestic and international exhibitions and communicating with customers.” We are constantly participating in related exhibitions.”
In August of last year, for better business development, the office building was expanded and relocated to Seobusan Distribution Complex, which is being reborn as an international industrial logistics city. The Seobusan region is expected to have a positive impact on KEM's growth in the future as it not only makes it easy to secure excellent human resources in Busan and Gimhae thanks to the opening of the light rail line, but also has a geographical advantage of being close to a new port and airport.
Improving the status of the domestic industry through localization of imported parts
In the late 1980s, when the domestic parts industry was very weak, the industry relied heavily on imported products from advanced countries such as Europe and Japan with advanced technology. However, imported products did not satisfy the domestic demand group in that the price range was high and follow-up management was not performed properly.
Having identified these problems, KEM began localizing parts related to automation and machine tools. As a result, oil skimmer, interface cover, push button switch, code switch, spark killer, oil cooler, surge killer ( Surge Killer), Surge Protector SPD (Surge Protector Device), LED Indicator, and NFB Handle.
In particular, the oil skimmer that separates the non-aqueous oil floating on the water surface of the tank, the interface cover that enables PLC control without opening and closing the machine control panel, and the lightning protector SPD are considered representative items of KEM. Through the localization of these imported parts, KEM is evaluated by industry officials as contributing greatly to the development of the domestic industry. CEO Noh Jeong-deok emphasized, “KEM cannot exist without customers” as its management principle, and is accommodating the various needs of customers with one-on-one customized services.
KEM's new product 'tube type oil skimmer' recently introduced
Recently, KEM's new tube-type oil skimmer is a product that effectively removes surface oil, and can continuously remove surface oil using a 6mm diameter lipophilic special tube. The special tube is an integral tube type and has excellent durability and a wide range of other oil collection. In addition, its compact size makes it easy to carry and easy to install and manage.
KEM is now known not only as a 'Korean parts company' but also as a 'global parts company'. “Among many machine tool-related parts makers, KEM’s goal of fulfilling its responsibilities as a leading company is gradually being realized,” said CEO Noh. I will do it,” he said with an ambitious aspiration.
Reporter Kim In-hwan kih2711@kidd.co.kr
[source] Industrial Daily - KEM Co., Ltd., 'localization of parts' such as oil skimmer, interface cover, and lightning protector
